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speakout » 2009» August

Archive for August, 2009


Monday, August 3rd, 2009

LAGRANT COMMUNICATIONS announces another integral move in the Dallas/Ft. Worth area. Juana M. Véliz, managing director of the Hispanic Practice, will be headquartered out of the firm’s Dallas location beginning August 3, 2009. 

Véliz serves as the managing director of LAGRANT COMMUNICATIONS’ Hispanic Practice and provides strategic direction for clients such as Harley-Davidson Motor Company, H&R Block and the Robert Wood Johnson Foundation among others. This move will allow the Hispanic Practice to better serve the needs of current and future clients who aim to reach the U.S. Hispanic market in a strategic manner.

“We are very excited to expand our Hispanic Practice into the Dallas office,” stated president/CEO of LAGRANT COMMUNICATIONS, Mr. Kim L. Hunter. “As our Dallas office just celebrated its two-year anniversary, this strategic move will open new opportunities for the firm as well as its current clients.”

As a native of Dallas, Véliz looks forward to be returning to her hometown. Prior to joining LAGRANT COMMUNICATIONS, Véliz served as the cultural director of SOMOS Beauty, a direct selling company, where she developed and executed culturally relevant strategies to create a client-base and build community relations. She also worked as a consultant for Iconoculture, Inc., a consumer research and advisory services firm, where she conducted Hispanic consumer insight research. Her extensive background in Hispanic-focused research, particularly as it relates to various lifestyles, demographics and acculturation levels, has been key in developing and implementing strategic plans for the firm’s clients. Véliz has also been featured in several publications such as Diversity Inc. Magazine and the renowned Lonely Planet Encounter series.

“As an agency that services clients on a national level, our grassroots outreach is also important and Dallas is a dynamic market,” noted Véliz. “Broadening our presence into a top Latino market will allow us to continue to deliver comprehensive solutions for our clients.”

The Dallas office currently houses LAGRANT COMMUNICATIONS’ Travel & Tourism Practice that provides services for American Airlines and the Bahamas Ministry of Tourism and Aviation.