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speakout » 2008» June

Archive for June, 2008

Public Relations icon Pat Tobin, 65, succumbs to cancer

Tuesday, June 10th, 2008

Diminutive in stature, but larger than life in the field of media, public relations and community service, Patricia L. Tobin, founder of Tobin & Associates and co-founder of the National Black Public Relations Society, lost her long battle with cancer today.&&&&&&&&&&&&&&&&&&&&&&

For 25 years, Tobin administered her unique brand of public relations that focused on building great long-lasting relationships in the community, corporate America and Hollywood. A dedicated activist for causes that impacted minorities, women and youth, Tobin created opportunities for underserved consumers and communities that resulted in corporate investment and philanthropic support for a variety of important initiatives.

Read the rest of the story at Black PR Wire

Renetta McCann stepping down as Starcom MediaVest CEO

Tuesday, June 10th, 2008

By Jim Kirk/Tribune Reporter

One of the most powerful female executives in media and marketing is leaving her post, a move that surprised the advertising industry late Monday.

Renetta McCann, 51, global chief executive of Publicis Groupe’s Starcom MediaVest Group and one of the highest-ranking African-American women on the media scene, said she plans to step down immediately as CEO and take a one-year sabbatical from the firm beginning in January.

Replacing her is Laura Desmond, 43, currently CEO of the Americas division and a 20-year veteran of the media firm.

McCann, a 30-year veteran of the firm who started in Leo Burnett’s media department before it became Starcom and climbed the ranks to become Starcom CEO in 2005, was integral in the formation of Starcom as it grew into one of the largest media-buying firms in the world.

She cited unspecified family matters among her reasons for leaving the post.

Read the rest of the story at chicagotribune.com

Terra targets U.S. for first Spanish-language launch

Monday, June 9th, 2008

 

By Laura Wentz

Eyeing U.S. expansion beyond the Hispanic market, Spanish portal Terra is starting to add English on its Spanish-language site and has picked the U.S. as the first market for the launch of an English-language social-video bookmarking site called Kazivu.

“We’ve started to draw a new strategic plan for the U.S. domestic market, and our content is becoming more English-language,” said Fernando Madeira, CEO of Terra Latin America.

Terra is an unusual company. Publicly quoted until the first internet boom collapsed, Terra is now a unit of Spain’s huge phone company group Telefonica. Terra operates in Spain, throughout Latin America and the U.S. Hispanic market. Mr. Madeira’s CEO title for Latin America, in fact, includes the entire world outside Spain. He is based in his native Brazil, currently Terra’s biggest market.

Read the rest of the story at AdAge.com